LAYERS OF REALITY, is an audiovisual producer specializing in the creation of immersive content. In October 2019, it opens the IDEAL Digital Arts Center, as the first space for digital immersive experiences in southern Europe aimed at the general public. In March 2022 it opens a second space: MAD (Madrid Digital Arts) in Matadero de Madrid.

IDEAL and MAD have an immersive room of more than 1.000 m2 projected at 360º, different spaces with interactive and artificial intelligence installations and a room with the largest number of virtual reality devices in all of Europe.